What do you know about cream cheese? Cream Cheese is unripened cheese that’s mild in nature, smooth and creamy in texture. It’s an alternative as spread on toast in replacement to butter which is higher in fat content. It’s also a versatile product that can be used in cooking as well as in baking. One such brand would be the Anchor Cream Cheese, a velvety smooth, creamy and yet firmed textured cream cheese, in which would enthrall the taste buds of many cheese lovers.
Recently, Fonterra Foodservices Malaysia, embarked on a new initiative called “Anchor Say Cheese” campaign to get more people to experience its best-selling Anchor Cream Cheese through exclusive edition Anchor-branded dessert creations through a few established bakeries throughout Malaysia. The scrumptious desserts would be made mainly with Anchor products such as Anchor Cream, Anchor Butter, Anchor Cheese Slices with the Anchor Cream Cheese as the key ingredient. We had the opportunity to try out the desserts at one of the participating bakeries, namely Bread History @ Sunway Carnival Mall, Penang recently.
The delectable cream cheese indulgences would include Kaien Chizu Tart, Winter Magma and Karui Snow Cake, created by Fonterra’s own in-house patisserie chefs using all the best quality Anchor products. Though the recipes are the same, each participating bakery would produce the products in their own style and the cost might differ depending on the packaging. The Kaien Chizu Tart is retailed at RM11.00nett (a box of 2 pieces), whereas the Winter Magma and Karui Snow Cake might come as RM9.00nett (a box of 2 pieces per flavor) respectively or RM18.00nett (a box of 4 pieces with 2 flavors). The promotion at the participating bakeries would last until January 2016. No matter what, the divine creamy goodness and taste of the bakes would surely tempt the cheese craving of dessert lovers even more.
Let’s kick start with the first product which was the Kaien Chizu Tart. For those who loved the creaminess and firmness of cheese without too much of other pastries combined, you would find the Kaien Chizu Tart to be the perfect choice to tempt your palate of great sweetness. Somehow, the texture of the cream cheese with a light hint of lemon sourness on a bed of buttery digestive biscuit based crust was enhanced with a tad of sea salt to boost up the cheesy flavors within. With an additional piece of Anchor Cheese burned on the surface further pepped up some smokiness to complement the whole combination even more. No wonder, everyone could not help themselves with another helping of this delicious product.
On the other hand, the Winter Magma which had a melt-in-your-mouth chocolate soufflé filled with cream cheese was so godly that any chocolate lover would yearn for more. The indulgence in something semisweet with a burst of cheesy creaminess within the mouth was truly a taste that would linger in the memory for awhile.
The Karui Snow Cake was indeed another daring and yet refreshing concoction that would surely attract the young and feminine side of a dessert lover. Who would have thought of combining mango and passion fruit with cream cheese? The end result was something that suited the taste buds of many ladies and children. Well, that was the conclusion I had through my personal research by sharing this specific product with friends of different gender and age. The fluffy lightness of the vanilla chiffon cake combined with the sourness of the cream cheese filling was surprisingly well received by many. The added buttery almond crumble on the surface further intensified the texture and bites of the overall cake.
Overall, I quite like the texture of the cream cheese which was firmer than some of the brands out there. However, it would be great if the company would come out with some savory cream cheese products as well. I’m looking forward to that day.
In Penang, the signature desserts can be found at all Bread History outlets. You can check out all locations by clicking on the link above. The campaign has also gone live concurrently at Fonterra Foodservices’ different bakery partners throughout Malaysia, namely at RT Pastry in Klang Valley, Yeast Pastry in Malacca, Happy Angel in Ipoh, Happy Chef Bakery in Sarawak, Port View Euro Bakery in Sabah, SDS Bakery in Johor Bahru and Fung Seng in Muar. Each bakery will reproduce the recipes with their own signature style, sold in specially made Anchor packaging. Dessert connoisseurs are definitely in for a treat as they can embark on a dessert trail to taste the unique twists to these Anchor desserts across Malaysia.
