CRIZ BON APPETITE

This is the first time Potatoes USA with its Malaysian partner, has organized this consumer cooking demonstration workshop in Penang to emphasize on the versatility and health benefits of consuming U.S. potatoes. The workshop was held recently at The Wembley, Penang, with cooking demonstrations by two established Japanese master chefs, namely Chef Yukichi Matsubara and Chef Hideaki Nakajima, whom both have vast experiences in understanding the Malaysians’ taste buds.

The workshop started with Mr. Eddie Saw, Potatoes USA Country Representative, briefing the audience on the background of US Potatoes and their nutritional benefits, which included Vitamin C, potassium and dietary fiber. He also clarified on the myth behind the misperception of using potatoes as controversially, potatoes are healthy to consume but it’s the cooking methods and ingredients used that matter most. In fact, potatoes have a more favorable overall nutrient-to-price ratio than many other vegetables and are an important staple worldwide.

The first cooking demonstration was presented by Chef Yukichi Matsubara with 2 recipes, namely U.S. Potato Curry Bun and U.S. Potato Pizza with Gorgonzola.

You can check out his recipes below:

The session of the cooking demonstration was presented by Chef Hideaki Nakajima with 2 recipes as well, namely Nikujaga (Chicken and U.S. Potato Stew) and U.S. Potato Buns with Seafood Sauce, which is basically Pan-Fried Mashed U.S. Potatoes with Prawns & Clams in Gravy.

You can check out his recipes below:

There are actually 5 categories of US Potatoes products offered, namely Fresh/Table-stock Potatoes (Russet Potatoes, White Potatoes, Round Red Potatoes, Yellow Flesh Potatoes, Blue Purple Potatoes, Fingerling Potatoes & Petite Potatoes), Frozen Potatoes (Whole Frozen Baked Potatoes, Frozen Half Shells, Frozen Wedges, Frozen Mashed Potatoes, Individually Quick Frozen aka IQF Shreds, IQF Dices, Frozen Straight Cut Fries, Frozen Crinkle Cut Fries, Loop/Curly Fries, Lattice/Basket Weave Cuts, Tater Drums & IQF Hash Brown Patties), Chipping Potatoes (There are 15 US chip-stock varieties available throughout the year for your potato chip products’ needs), Dehydrated Potatoes (Standard Flakes, Low Peel/Low Leech Potato Flakes, Standard Granules, Mashed Potatoes Mixes, Slices/Dices/Shreds, Granular & Fine Flour) and Seed Potatoes (All seed that is exported also meets U.S. seed potato export standards established by the United States Department of Agriculture). You can see some of the samples and brands as displayed on the table here. These ingredients can be easily bought off the shelves of major retail stores throughout Malaysia.

The attendees were also served with many U.S. Potatoes based dishes during the workshop breaks. One of the notable dishes was the individual serving of the specially concocted Miso Soup, infused with prawn flavor and with added U.S. Potatoes.

About Potatoes USA: Potatoes USA is the marketing organization for the 2,500 commercial potato growers operating in the United States. The organization promotes five main potato products, namely fresh table-stock potatoes, fresh chipping potatoes, seed potatoes, frozen potato products and dehydrated potato products. They do not directly sell potatoes and potato products but offers services that help their customers all around the world to increase demand for potatoes. Potatoes USA has invested heavily in marketing and product management research to bring you information that grows your business.